If you take shortcuts, you’re cutting into your ride. If we take shortcuts, we’re cutting into your comfort. Literally. That’s why we live and ride by the motto:

There are no shortcuts.

This means gear that’s made right and made right here in America. Coon Valley, Wisconsin, to be exact. By people who ride to work, make riding gear, and ride home.

Now, it’d be easier to manufacture our cycling gear and other custom team apparel overseas, but we couldn’t guarantee the fit or the function, and that just wouldn’t feel right.

Borah gear is created, tested and hand-made by cyclists. So nothing gets in the way of a good, long ride.

THE BORAH ADVANTAGE Turnaround is 20 business days (from approved artwork)