Art Guidelines & Design Templates

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Art Guidelines

There are a lot of details that go into creating the perfect custom apparel design. Colors, logos, and design elements are often unique and meaningful to each team, and in order to ensure the highest quality product, we need high-quality digital artwork and logo files that fit your vision. Whatever your experience level with digital artwork, we’re here to make the process as simple as possible. We’ll make sure the files you provide meet our art quality standards. And if you aren’t sure if your files are right, don’t sweat it! Just submit what you have and we’ll get started.

Vector VS. Raster ART

Vector Art Example

Vector Artwork

Vector artwork consists of paths created with mathematical formulas. Because of its makeup, this type of file can retain its crisp appearance regardless of size. Vector art is also highly editable, which makes it the ideal choice for digital printing. If you do not have vector files, they can often be obtained by asking your club or organization.

Raster Artwork

Raster artwork is made up of millions of individually colored pixels. The more pixels an image has, the higher its resolution. Digital printing requires large, high-resolution artwork in order to avoid pixelation, which occurs when a low-res image is enlarged enough to show individual pixels. Unlike vector art, raster files are not editable.

Common Raster File Extensions

Color Accuracy

On-screen colors often appear different than their printed counterparts. In order to ensure the accuracy of your custom apparel, we recommend using the Pantone Matching System to provide exact color values with your order. If you don’t have access to Pantone, that’s okay, too! We’ll do our best to match your colors and mail you a fabric sample for final approval.

Logo Usage

Make sure to obtain written permission before the design process begins if you’re using any copyrighted or trademarked artwork. Once the approval process begins, you’ll be responsible for the use of logos and images on your apparel.

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