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Nordic Apparel Design Tips

Nordic Apparel Design Tips

Creating an unforgettable custom Nordic suit design for your team can be tricky. I’m sure you’ve seen a few suits that really stood out at the last race you went to, and many that didn’t. Below, we’ve outlined a few tips to help when creating...
Why Made in USA Matters

Why Made in USA Matters

For my first blog entry, I thought I would write about something I am very passionate about, making sure all of our apparel is made by us, right here, in Coon Valley, Wisconsin. There are so many good reasons for manufacturing your own products in the US, but it...
Dani’s road

Dani’s road

This last year’s Ironman Wisconsin overall women’s champion is Dani Fischer, a University of Wisconsin alumnus, a member of the Borah Teamwear family, and a truly inspirational young woman.  From the very first time Dani walked into the Trek store where I...
Skiers are made in the summer

Skiers are made in the summer

While most consider cross-country skiing to be a winter sport, the summer months are vital to ensure you have a great winter of skiing ahead of you. Summer is the time to lay down a base that gives you the fitness to accomplish your winter ski goals—no matter if...
Do you wear underwear?!?

Do you wear underwear?!?

This very controversial issue has come up several times within the span of my bike career.  I remember sitting around with the ladies before a race and giggling because one of the ladies didn’t know you weren’t supposed to wear underwear under your bike shorts.   I...
Quality last… wait, what?

Quality last… wait, what?

Quality first. Right? That’s what we’re supposed to say. That’s what you the customer wants to hear? Right? When you have quality everything else falls into place. The customer is happy, your costs aren’t muddied up with rework and inefficiency, your reputation...
Bike Jersey Branding: Advertising in Motion

Bike Jersey Branding: Advertising in Motion

“Why should I?” The advice from a six year old. And very good advice if the reason behind the ask is sound.  “Why should I eat my vegetables?” “Because they are full of nutrients that you need to grow.” “Why should I wear a helmet?” “Because it just might...
Three steps to a great race.

Three steps to a great race.

For most of my life, the biggest motivation for me to finish a ski race was so I could get a hot cup of Tang and a stack of cookies at the end. Then there were a few years when I just wanted to beat the 7th guy on our school team so I could make varsity. And now here...