About Borah One

Custom Performance Apparel that doesn’t keep you waiting

How Borah One is transforming cycling apparel with on-demand manufacturing

The problem with traditional cycling apparel

For decades, the cycling apparel industry has followed the same playbook: design seasonal collections, manufacture in bulk, store inventory, and promote like mad online and in-store before the next season arrives. This traditional approach leads to waste—excess inventory that ends up on the discount rack, or, worse, in landfills. It also means cyclists don’t always get the color, fit, or availability when they want it.

How many times have you found that perfect jersey, only to find that XXS and XXL are the only remaining sizes? And then the item that is available in your size is that atrocious color that you wouldn’t be caught dead wearing.

INTRODUCING BORAH ONE:
A BETTER WAY FORWARD

In southern Wisconsin, tucked away in a picturesque valley, the production team at Borah has quietly revolutionized how cycling apparel is produced. This innovative approach, called “Borah One,” turns the traditional manufacturing model on its head.

Instead of creating inventory that sits on shelves waiting for buyers, we make each item individually—only once an order is placed. This on-demand manufacturing approach ensures every cyclist gets exactly what they want, when they want it, without unnecessary environmental impact.

MADE FOR YOU,
NOT FOR INVENTORY

“We believe cycling apparel should be as individual as the cyclists who wear it,” says Chris Jackson. “Why should riders compromise on color, size, or quality just because that’s what happens to be in stock?”

Borah One eliminates these compromises. When you order from Borah, you’re not selecting from pre-made inventory—you’re commissioning a piece that will be created specifically for you. Your jersey isn’t sitting on a shelf collecting dust. In fact, it doesn’t exist until you order it.

Speed that defies convention

The custom apparel industry has traditionally been synonymous with long lead times. Eight to twelve weeks is standard for most custom team orders (insert self-promo around 3-4 weeks for Borah). Even individual purchases of existing stock items can take a week or more to ship.

This is where Borah truly stands apart. Through relentless refinement of our manufacturing processes, we’ve achieved what seemed impossible: custom-made cycling apparel that ships within five days of purchase.

This speed doesn’t come at the expense of quality. Each Borah One piece undergoes rigorous quality control before shipping, ensuring that the gear that arrives at your door meets the highest standards.

Sustainability by design

The environmental benefits of this approach are substantial. The fashion industry (including sportswear) is one of the world’s largest polluters, with unsold inventory contributing significantly to this problem.

By manufacturing on-demand, we eliminate:

Excess inventory waste
Energy used to store unused products
Resources consumed in producing unwanted items
Carbon emissions from shipping unwanted inventory overseas and between warehouses

“Sustainability isn’t a marketing buzzword for us—it’s built into our business model,” explains Chris Jackson, Borah CEO. “When you only make what people actually want, you naturally minimize waste.”

American craftsmanship in every stitch

While many cycling brands have outsourced production overseas, Borah remains proudly American-made. Each piece is crafted in our Wisconsin facility by skilled artisans who take pride in their work.

This local production doesn’t just support American jobs—it enables the quick turnaround time that makes Borah One possible. By controlling the entire manufacturing process in-house, Borah can guarantee quality while maintaining their industry-leading speed.

The quality rivals or exceeds that of high-end European manufacturers, with attention to detail that would make Italian master tailors nod in approval.

The Future of Cycling Apparel

Borah’s innovative approach represents more than just a better way to get cycling gear—it points to a future where on-demand manufacturing becomes the norm rather than the exception.

As cyclists increasingly seek personalization, sustainability, and convenience, the Borah One model demonstrates that they don’t have to choose between these priorities. You can have custom gear, made sustainably, delivered quickly.

“We believe this is where the industry is heading,” says Chris Jackson. “The days of mass-producing inventory and hoping it sells are numbered. The future belongs to manufacturers who can create exactly what customers want, exactly when they want it—without compromise.”

Experience the difference

Whether you’re a competitive racer seeking every performance advantage, a weekend warrior who wants to look good on group rides, or a casual rider who demands durability and comfort, Borah One offers a new way to get the cycling apparel you want.

No compromises. No waiting. No waste. Just precision-crafted cycling gear made specifically for you.

The Borah One Difference:
From Order to Delivery in 5 days

Day 1

Order received and entered into production queue

Day 2

Fabric cutting and preparation

Day 3

Precision sewing and assembly

Day 4

Quality control and finishing touches

Day 5

Shipping to customer’s door

Custom Performance Apparel that doesn’t keep you waiting