Built Here. By Hand. Since 1997.

Our Story

Rooted in Passion

Borah Teamwear was founded in 1997 by Chris Jackson, an avid cyclist and Nordic skier whose passion for sport fueled his desire to improve the industry. Since its origin, Borah has become a leading custom sports apparel company in North America, producing high-quality, sustainably-made custom gear for cyclists, runners, triathletes, and skiers. We work directly with sports teams, offer retail programs for bike shops and breweries, and offer exclusive made-to-order collections.

Made In Wisconsin

We make 100% of our apparel in house at our solar-powered Wisconsin facility. This gives us total control over our manufacturing process and ensures each and every customer enjoys the best product possible.

Tested By Athletes

Based in the scenic Driftless region of Southwestern Wisconsin, we have access to thousands of miles of road and trails (including our very own flow trails) that serve as the perfect testing ground for all of our products. It’s our favorite part of the job, and it’s serious fun—but it’s also something we take very seriously. If we don’t absolutely love something, it won’t make it farther than our own backyard. Extensive research, fabric testing, and pattern adjustments are standard protocol before we release anything to you.

Inspired by You

At Borah, it’s not just about making awesome apparel. Sure—we care a lot about creating custom clothing that fits great, performs well, and looks even better. But our main motivation is the promise of inspiring athletes like you. Because we know the power of an afternoon ride with friends, heading out for the first ski of the year, and crossing the finish line in record time. And we love that we can be there with you along the way.

Our Process


Learn how your custom products are created.

Art & Design

Our design pros will assist you with a design.


Construction of your custom apparel begins here.


The final steps before your apparel leaves our facility.


Producing our products here in the U.S.A. puts us miles ahead of most apparel manufacturers – thousands of miles. This alone gives us a significantly lower carbon footprint than most of our competitors. But the benefits go much further.

Running every aspect of our business under one roof gives us the ability to manage the everyday practices that make a big difference in our environmental impact. Our 2015 solar installation generates nearly 50% of our electricity. Every year, we recycle thousands of pounds of paper (a byproduct of our printing process). We use water-based inks. We print our marketing materials on recycled paper.  And we incorporate many green practices in our facility and in our daily routines.

By employing members of our community, we fuel our local economy in a rural area where employment opportunities are limited. Our centralized business also allows us the ultimate in quality control, so we have very few carbon-burning product returns.

Solar Power

We invest in the next generation of cyclists by offering clinics, discounts, and seasonal jersey scholarships to high school cycling teams in select leagues.

Through The Borah Foundation, we have helped to fund the The Borah Epic – an annual point-to-point, single track challenge that runs from Cable to Hayward, Wisconsin. With a registration cap of 1000 riders, the event has raised over $107,000 to benefit the Chequamegon Area Mountain Bike Association. CAMBA has built and continues to maintain over 100 miles of pristine singletrack trail, throughout northwest Wisconsin, a place where outdoor endurance athletes flock year-round for premium recreation, exercise and events. It is our intention that you will feel as good about wearing our
products as we do about making them. As we like to say, “It’s about much more than winning.”


Up to 50% Solar Powered


Environmental Water Based Ink


of Recycled Paper per Year


Post-Consumer Packaging

Meet Our Team

The performance, comfort, and style of Borah Teamwear apparel is made possible by the talent and dedication of these people. Our team of experts is what makes it happen every day, all under one roof right here in Wisconsin, USA.

chris jackson

Chris Jackson


Diane F

Diane Felch

Cutting Lead

Mark K

Mark Konrad

Customer Service Representative

Marsha G

Marsha Groth

Sewing Machine Operator

Darcey G

Darcy Gill

Sewing Machine Operator

Jeanne S

Jeanne Schroeder

Sewing Machine Operator

Jan D

Jan Degenhardt

Sewing Machine Operator

Andrea G

Andrea Gadicke

Quality Control & Inspection

Daniel J

Daniel Johnson

Marketing Director

Mee T

Mee Thao

Sewing Machine Operator

Eddie T

Eddie Tschumper

Art Director

Heather U

Heather Euler

Quality Control & Inspection

Cortney C

Cortney Cox

Production Artist

Brandon A

Brandon Appleman

Print Lead

Kicua L

Kicua Lee

Sewing Machine Operator

Bruce B

Bruce Brochtrup

Print Technician

Leanne Q

LeAnne Quackenbush

Cutting and Sewing Coordinator

Employee Scott P

Scott Patterson

Director of Sales & Business Development

Kevin J

Kevin Johnson

National Account Manager - Nordic

Megan H

Megan Humm


Kris P

Kris Peterson

Cutting Department

Mee Y

Mee Yang

Sewing Machine Operator

Karen L

Karen Lee

Sewing Machine Operator

Alyssa H

Alyssa Harr

Customer Service Representative

Employee Erik L

Erik Luebke

Print Room Tech

Employee Jeron M

Jeron Moe

Chief Operating Officer

Employee Cory M

Cory Meinking

Production Manager

Join our Team