Built Here. By Hand. Since 1997.

Our Story

Founded in 1997 by Chris Jackson, an avid cyclist and Nordic skier, Borah Teamwear has become a leading custom sports apparel company in North America. We now produce high-quality cycling, running, triathlon, Nordic, and alpine skiing, and casual apparel for clubs, events, professionals and individual enthusiasts. We work directly with sports teams, and we offer retail programs for bike shops and breweries. We also offer several exclusive made-to-order collections.

Based in the scenic Driftless region of Southwestern Wisconsin, our product development team has access to thousands of miles of road riding and mountain biking and ski trails that serve as the perfect testing ground for products that will go above and beyond customer expectations. Extensive research, fabric testing, and pattern adjustments are standard protocol before we release anything to market. And believe us, it’s a daily routine!

We employ a team of sports apparel experts, and we produce one-hundred percent of our products in our design and fabrication facility in Wisconsin. This gives us total control of our manufacturing process, allowing us to ensure each and every customer the luxury of high-quality, USA-made products, delivered on time, every time, as expected. We offer easy options for product customization, and our service process includes 3D product renderings for approvals to ensure our customers know exactly what they’re getting. Creating a positive and healthy work environment is also at the top of
our list. That’s why we do things like Tai Chi Thursdays, paid exercise time, and other healthy initiatives to take the best care of our valued employees. It is our intention that you will feel as good about wearing our products as we do about making them.

At Borah Teamwear it isn’t just about making great clothing, it is about inspiring people. We live that right out the back door of our facility where you will find a mile and a quarter of machine-built flow trail. The trail has made mountain bikers out of non-riding staff and has honed the skills of life long riders. It Is also a great place to test new products, something we do every day! Check out our official flow trail reveal video here.

Happy Trails!
From the Borah Team

Our Process


Learn how your custom products are created.

Art & Design

Our design pros will assist you with a design.


Construction of your custom apparel begins here.


The final steps before your apparel leaves our facility.


Producing our products here in the U.S.A. puts us miles ahead of most apparel manufacturers – thousands of miles. This alone gives us a significantly lower carbon footprint than most of our competitors. But the benefits go much further.

Running every aspect of our business under one roof gives us the ability to manage the everyday practices that make a big difference in our environmental impact. Our 2015 solar installation generates nearly 50% of our electricity. Every year, we recycle thousands of pounds of paper (a byproduct of our printing process). We use water-based inks. We print our marketing materials on recycled paper.  And we incorporate many green practices in our facility and in our daily routines.

By employing members of our community, we fuel our local economy in a rural area where employment opportunities are limited. Our centralized business also allows us the ultimate in quality control, so we have very few carbon-burning product returns.

Solar Power

We invest in the next generation of cyclists by offering clinics, discounts, and seasonal jersey scholarships to high school cycling teams in select leagues.

Through The Borah Foundation, we have helped to fund the The Borah Epic – an annual point-to-point, single track challenge that runs from Cable to Hayward, Wisconsin. With a registration cap of 1000 riders, the event has raised over $107,000 to benefit the Chequamegon Area Mountain Bike Association. CAMBA has built and continues to maintain over 100 miles of pristine singletrack trail, throughout northwest Wisconsin, a place where outdoor endurance athletes flock year-round for premium recreation, exercise and events. It is our intention that you will feel as good about wearing our
products as we do about making them. As we like to say, “It’s about much more than winning.”


Up to 50% Solar Powered


Environmental Water Based Ink


of Recycled Paper per Year


Post-Consumer Packaging

Meet Our Team

The performance, comfort, and style of Borah Teamwear apparel is made possible by the talent and dedication of these people. Our team of experts is what makes it happen every day, all under one roof right here in Wisconsin, USA.

Chris Jackson


Diane F

Diane Felch

Cutting Lead

Mark K

Mark Konrad

Customer Service Representative

Marsha G

Marsha Groth

Sewing Machine Operator

Darcey G

Darcy Gill

Sewing Machine Operator

Jeanne S

Jeanne Schroeder

Sewing Machine Operator

Jan D

Jan Degenhardt

Sewing Machine Operator

Andrea G

Andrea Gadicke

Quality Control & Inspection

Daniel J

Daniel Johnson

Marketing Director

Mee T

Mee Thao

Sewing Machine Operator

Eddie T

Eddie Tschumper

Art Director

Heather U

Heather Euler

Quality Control & Inspection

Cortney C

Cortney Cox

Production Artist

Brandon A

Brandon Appleman

Print Lead

Kicua L

Kicua Lee

Sewing Machine Operator

Bruce B

Bruce Brochtrup

Print Technician

Leanne Q

LeAnne Quackenbush

Cutting and Sewing Coordinator

Employee Scott P

Scott Patterson

Director of Sales & Business Development

Kevin J

Kevin Johnson

National Account Manager - Nordic

Megan H

Megan Humm


Kris P

Kris Peterson

Cutting Department

Mee Y

Mee Yang

Sewing Machine Operator

Karen L

Karen Lee

Sewing Machine Operator

Alyssa H

Alyssa Harr

Customer Service Representative

Employee Erik L

Erik Luebke

Print Room Tech

Employee Jeron M

Jeron Moe

Chief Operating Officer

Employee Cory M

Cory Meinking

Transfer Technician

Join our Team