Take a brief look “behind the seams” at our in-house product development department. Product development is in charge of creating and improving all of the new and existing custom apparel products we sell. This is where our entire process begins.
Research is conducted to see which products will most benefit our customers. Our product development specialist then creates several pattern designs and concepts that look appealing and serve their specific purpose. Once initial design concepts are chosen, we begin virtual pattern work and fit testing. Through virtual fit testing, we can adjust the pattern’s shape and size based on 3D fit models. This feature gives us valuable data such as tension mapping that we could not see with traditional production testing. Virtual testing also cuts down on sample waste and time since no production is necessary. With our approved 3D pattern, we can then create a small batch of test garments for athletes to test and give feedback on. We partner with professional athletes and collect customer feedback to help determine fit and performance features for each product. This entire process repeats itself with minor tweaks until the product is dialed in.
In-house product development means overall cost reduction and full control of product quality.
High Tech Process
We use the latest development technologies and processes to create your made in Wisconsin products.
See the next part of our process, Art & Design:
Built Here. By Hand. Since 1997.
or call 1-800-354-2825
Our mission is to inspire healthy and positive lives. We do it by delivering quality, style, and comfort to teams and individuals with our running, cycling, skiing, and triathlon apparel.
DESIGNED BY YOU
Great design separates your team from the rest. Our design pros provide any level of design support you need.
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