Mindsets for Success in Balancing Career and Cycling
There’s nothing wrong with the “hard work and sacrifice” narrative. But that’s not my story. And it’s not the philosophy that has enabled me to
February 14, 2019
Tag: cycling
Why Made in USA Matters
For my first blog entry, I thought I would write about something I am very passionate about, making sure all of our apparel is made
August 22, 2018
Dani’s road
This last year’s Ironman Wisconsin overall women’s champion is Dani Fischer, a University of Wisconsin alumnus, a member of the Borah Teamwear family, and a truly inspirational young woman. From
February 7, 2018
Do you wear underwear?!?
This very controversial issue has come up several times within the span of my bike career. I remember sitting around with the ladies before a
April 13, 2017
Bike Jersey Branding: Advertising in Motion
“Why should I?” The advice from a six-year-old. And very good advice if the reason behind the ask is sound. “Why should I eat my
November 11, 2016
There’s beer on your shirt! Branding your brewery with custom bike jerseys.
There is an interesting phenomena out there in the cycling world – bikes and beer. Well, it isn’t that much of a stretch after a
November 11, 2016
So You Want a Custom Jersey…
Here is you: You have organized a team of friends that you are going to go out and crush a Gran Fondo, or ride for
April 21, 2016