Racing for a Cause: Inside Our Partnership with ABC Cycling

When you line up at the start line, you need to trust your training, your teammates, and your gear. But for the Above + Beyond Cancer (ABC) Cycling Team, they are racing for something much bigger than the podium.

Based in the Midwest, ABC Cycling is an elite racing squad that uses their platform to support the mission of Above + Beyond Cancer, an organization dedicated to elevating the lives of those touched by cancer. Their roster boasts USA Cycling National Champions and Team USA Paralympic medalists. They push massive watts, log thousands of miles in unpredictable weather, and demand absolute perfection from their custom cycling apparel.

At Borah Teamwear, we couldn’t be prouder to outfit them. Here is what happens when a powerful mission meets pro-level, American-made performance.

Performance That Saves Your… Ride

When you are racing at the highest level, comfort equals speed. A chamois that chafes or a cuff that rides up isn’t just annoying; it costs you energy.

“I’ve been racing bikes for 16 years, and I’ve been riding ’em for 10, and Borah’s bibs are the most comfortable I’ve ever ridden in. And it’s not even close. I guess you can say they’ve saved my ass every time I ride.” – Brenden Hardy, USA Cycling Masters Crit Champion

That comfort is all in the details. As ABC rider Will Wolfe notes, “I love the seamless transition on the cuffs. It looks cool while form-fitting well.”

Engineered for the Midwest (And Beyond)

Midwest riding means preparing for the full spectrum of weather—from freezing spring mornings to sweltering summer afternoons. Borah’s gear is handcrafted in Wisconsin, so our team knows exactly what it takes to survive these conditions.

“I live in the Midwest, and that’s where I do most of my riding… The OTW thermal jacket has saved my life more times than I can count.” – Brenden Hardy

For changing conditions, the right layering piece is essential. ABC Cycling Co-Founder and Board Member Adam Ventling has a clear favorite: “My personal favorite is the lightweight cycling vest. It’s a lifesaver when you need it and packs down small enough to disappear into a back pocket when you don’t.”

A Partnership Built on Innovation and Heritage

We don’t just print logos on generic jerseys. We actively work with teams like ABC to refine our materials and cuts.

“The team takes rider feedback personally and has spent a great deal of time working with suppliers to source the precise materials for the occasion… It’s impressive to see how the brand has continued to evolve and I’m proud to be riding with Borah.” – Kody Babler

For athletes competing on the world stage, knowing where the gear comes from matters.

“Premium feel on the bike and made in the USA — that means a lot to me. Performance, comfort, and USA-made quality all in one kit.” – Elouan Gardon, Team USA Paris Paralympic Medalist

“Borah has been there throughout my career… They have always been reliable to support teams with great professional-level cycling kit. I have been heavily impressed with the advancements and the sleekness of their quality.” – James Halverson