Q&A With “The ICEMAN” Steve Brown
11/2/2021 With this year’s Bell’s Iceman Cometh Challenge just a few days away, we had a chance to sit down (virtually) with the ICEMAN
November 1, 2021
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Nordic Apparel Design Tips
Creating an unforgettable custom Nordic XC suit design for your team can be tricky. I’m sure you’ve seen a few suits that really stood out
September 24, 2019
Mindsets for Success in Balancing Career and Cycling
There’s nothing wrong with the “hard work and sacrifice” narrative. But that’s not my story. And it’s not the philosophy that has enabled me to
February 14, 2019
Why Made in USA Matters
For my first blog entry, I thought I would write about something I am very passionate about, making sure all of our apparel is made
August 22, 2018
Dani’s road
This last year’s Ironman Wisconsin overall women’s champion is Dani Fischer, a University of Wisconsin alumnus, a member of the Borah Teamwear family, and a truly inspirational young woman. From
February 7, 2018
Skiers Are Made in the Summer
While most consider cross-country skiing to be a winter sport, the summer months are vital to ensure you have a great winter of skiing ahead
April 27, 2017
Do you wear underwear?!?
This very controversial issue has come up several times within the span of my bike career. I remember sitting around with the ladies before a
April 13, 2017
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Borah Epic Donations Exceed $100,000.00 in Year 7!
July 26th, 2019. Cable, WI – The Borah Epic held its seventh annual event this past June and welcomed a record number of riders in
July 26, 2019
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Q&A With “The ICEMAN” Steve Brown
11/2/2021 With this year’s Bell’s Iceman Cometh Challenge just a few days away, we had a chance to sit down (virtually) with the ICEMAN
November 1, 2021