After nine years, the Borah Foundation is passing ownership of the Borah Epic to the American Birkebeiner Ski Foundation
For Immediate Release:
COON VALLEY, WI – August 5, 2021 – The Borah Epic was founded in 2013 with the intent of hosting an unforgettable mountain bike race on the pristine singletrack trails between Cable and Hayward, Wisconsin. Since its start in 2013 with less than 200 participants to its most recent 2021 event with close to 1,000 riders, the Borah Epic has paid tribute to some of the Midwest’s best trails and raised $130,000 to help grow and maintain the very trails where the race takes place. While the Borah Foundation is very proud of what it has accomplished over the past nine years, the organization has decided the future of the Borah Epic will be better positioned under the professional leadership of the American Birkebeiner Ski Foundation (ABSF).
“We could not be more excited about transitioning the Epic to ABSF,” says Borah Foundation
President Chris Jackson. “I would like to thank all previous volunteers, sponsors, and participants
who believed in this event and helped position it where it is today. It has been so rewarding to see
this event grow over the years, but it’s time to pass the torch.”
“With 25 Birkies under my belt, I’ve witnessed the organization’s ability to host world-class events
firsthand,” Jackson says of ABSF’s title event. “I could not be more confident in their ability to take
the Borah Epic to even greater heights, continuing to build upon what we have started.”
Ben Popp, ABSF’s Executive Director, says, “It’s enormously flattering to be selected to nurture the
Epic event into the future. Our entire staff and events crew is ready to dig in to make sure that we
propel the event positively. We will endeavor to honor the past while providing an expanded future
for the event.”
ABSF is currently preparing for the 10th annual race and will be releasing more details soon.
Interested riders can find more information at www.birkie.com.
About the Borah Epic
The Borah Epic is a point-to-point mountain bike challenge that takes riders from Hayward
to Cable, Wisconsin via miles upon miles of beautiful, forested singletrack. The annual event
has raised over $130,000 for the National Interscholastic Cycling Association (NICA) and
the Chequamegon Area Mountain Bike Association (CAMBA) since its foundation in 2013.
This funding has helped CAMBA build and maintain over 100 miles of pristine singletrack
trails throughout Northwest Wisconsin.
About The American Birkebeiner Ski Foundation
The American Birkebeiner Ski Foundation is a 501(c)(3) non-profit organization that hosts
the American Birkebeiner, which is considered one of the best cross country ski events in
the world. The foundation is also dedicated to maintaining one of the nation’s premier
recreational trails and promoting healthy lifestyles for people of all ages.
About Borah Teamwear
Borah Teamwear is one of the leading custom sports apparel companies in North America,
producing high-quality custom gear for cyclists, runners, triathletes, and skiers. All of
Borah’s products are 100% custom-made at the company’s solar-powered headquarters in
Coon Valley, WI, where the latest technological advancements in sustainable apparel design
and production are utilized.
Founder, Borah Epic
Owner, Borah Teamwear