Mindsets for Success in Balancing Career and Cycling
There’s nothing wrong with the “hard work and sacrifice” narrative. But that’s not my story. And it’s not the philosophy…
Blog Posts
Why Made in USA Matters
For my first blog entry, I thought I would write about something I am very passionate about, making sure all…
Dani’s road
This last year’s Ironman Wisconsin overall women’s champion is Dani Fischer, a University of Wisconsin alumnus, a member of the Borah Teamwear family,…
Skiers Are Made in the Summer
While most consider cross-country skiing to be a winter sport, the summer months are vital to ensure you have a…
Do you wear underwear?!?
This very controversial issue has come up several times within the span of my bike career. I remember sitting around…
Quality last… wait, what?
Quality first. Right? That’s what we’re supposed to say. That’s what you, the customer wants to hear? Right? When you…
Bike Jersey Branding: Advertising in Motion
“Why should I?” The advice from a six-year-old. And very good advice if the reason behind the ask is sound. …
There’s beer on your shirt! Branding your brewery with custom bike jerseys.
There is an interesting phenomena out there in the cycling world – bikes and beer. Well, it isn’t that much…
Three Steps to a Great Race
For most of my life, the biggest motivation for me to finish a ski race was so I could get…
Life as a Brand Ambassador
As of last July, I quit my “real life” job and decided to focus on training and racing as a…